Advanced E-commerce Search Engine Optimization

Sizzle: Chapter 13: List of Updatable, Specific, Unique Information - A Preview

E-commerce SEO Book by Lou Storiale
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This chapter of the book, Sizzle: An E-commerce Revolution - Advanced E-commerce SEO, is Chapter 13: List of Updatable, Specific, Unique Information

A Preview:

Below is a list of possible content that can be used for e-commerce and service-oriented websites. We will review all the benefits and strategies that can be implemented on a website on sections that produce results including Title Tags, Meta Descriptions, Page Names (H1 tags), H2 tags, Captions, and more.

Product Count

A product count might seem like it is just a variable, but a function is required to produce the correct number of products under that brand, category, or subcategory page template. Product count can be gained from each page template including:

  • Department Pages
  • Category Pages & Subcategory Pages
  • Brand + Category Pages
  • Brand Pages
  • Deals Pages
  • Brand + Deals
  • Category + Deals
  • Subcategory + Deals
  • Brand + Category + Deals

Product Count is an important piece of content for e-commerce sites especially when used on Title Tags, Meta Descriptions, and H1 tags. Product Count conveys specificity, opportunity, and availability to a searcher.

Product count could be used as a signal to identify the site as an e-commerce site, as well.

Differentiating between e-commerce and informational sites is important for Google to match the most useful pages to search queries.

Choose The Better Title Tags:

  • Men’s Running Shoes ←--(Basic)
  • Browse 126 Pairs of Men’s Running Shoes Up to 32% Off ←--(Optimized!)

Example of an Online Floral Site

Dept Name: Flower Arrangements

Category Name: Get Well Bouquets

We have 32 styles of Get-Well Bouquets with Vases. Save Up to 32% including next day delivery plus hundreds of Flower Arrangements available every day.

This is a simple way to beat the competition, specific, unique, and updatable content used with a good template. It's better than CHATGPT because it is specific to your site and it can never be construed as AI written or duplicate content.

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