View all chapters of the book, Sizzle: An E-commerce Revolution. Advanced E-commerce Search Engine Optimization.
Sizzle teaches everyone involved in the development of an effective e-commerce site to leverage the data already used on the site and easily create incentives, benefits, social proof, and useful content in Ad Copy, Title Tags, Meta Descriptions, H1, and Top-of-Page content that produces results.
Here is a list of all the chapters:
What It Takes to Write Good Content 1
Optimization Inflation 7
Indirect Content Marketing Is Dead 9
Get Ready for E-commerce 3.0 13
What is Function-Driven Content? 24
Functions, Variables, and Shortcodes 28
Why Are Functions Useful? 32
Page Segmentation 37
Site Build-Out 49
Adding Incentives & Benefits 71
People React to Incentives & Benefits 76
Labeling and Natural Language Processing 80
List of Updatable, Specific, & Unique Information 96
SEO SUPERPOWERS 126
Anchor Text, Internal Linking, Link Equity Distribution 142
Function-Driven Internal Linking Using an Array 146
Conditional Statements = Useful Sentences 147
Beyond Title Tags, Meta Descriptions, and H1 Tags 152
Captions (Page Descriptions) 154
World Class Backlink Strategy for E-commerce 162
Specification-Driven Product Names 167
Writing Sentences Using Specifications 180
Segmentation (Product Types) 184
Doing the Work 186
Tracking Results 188
How To Convince Stakeholders and Programmers 195
This is the new paradigm of e-commerce search engine optimization.
Buy The Book from Amazon Here.
