Advanced E-commerce Search Engine Optimization

Sizzle: Chapter 8: Segmentation - A Preview

E-commerce SEO Book by Lou Storiale
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This chapter of the book, Sizzle: An E-commerce Revolution - Advanced E-commerce SEO, is Chapter 8: Segmentation

A Preview:

Small business owners have no confidence that SEO strategies work because most of the SEOs hired to optimize their site, never actually did a damn thing.

Most marketing professionals, SEOs, and site owners do not actually optimize their list pages, product pages, or even develop landing pages that convert visitors to buyers.

Most marketing professionals do not engage in page-type segmentation like:

  • Department pages
  • Category pages
  • Subcategory pages
  • Brand pages
  • Brand + Category pages
  • Multi-variant product pages
  • Variant product pages
  • Review pages

These are basic strategies and optimization requirements that most digital marketers NEVER do. I will show you how to segment your page types and optimize them using function-driven content, so they rise in the rankings, qualify for more keyword phrases (higher visibility), and best of all, convert to sales.

After providing multiple examples of the current paradigm of e-commerce sites and how they are set up with screenshots, I summarize the lack of optimization behind multi-million dollar companies and e-commerce pages.

“Dick's Sporting Goods has practically the same website functionality and content strategy as REI.”

  • Filtered navigation on the left column
  • No captions
  • No subcategory description with internal linking or text decoration
  • The same old normal breadcrumbs
  • Page names are listed and then the start of a product list

“This means they can be beaten!”

Chapter 9: Site Build-Out

This is the new paradigm of e-commerce search engine optimization.

Book Chapters Preview:

Chpt 1 | Chpt 2 | Chpt 3 | Chpt 4 | Chpt 5 | Chpt 6 | Chpt 7 | Chpt 8 | Chpt 9 | Chpt 10 | Chpt 11 | Chpt 12 | Chpt 13

Plus 13 More Chapters!