Small business owners have no confidence that SEO strategies work because most of the SEOs hired to optimize their site, never actually did a damn thing.
Most marketing professionals, SEOs, and site owners do not actually optimize their list pages, product pages, or even develop landing pages that convert visitors to buyers.
Most marketing professionals do not engage in page-type segmentation like:
These are basic strategies and optimization requirements that most digital marketers NEVER do. I will show you how to segment your page types and optimize them using function-driven content, so they rise in the rankings, qualify for more keyword phrases (higher visibility), and best of all, convert to sales.
After providing multiple examples of the current paradigm of e-commerce sites and how they are set up with screenshots, I summarize the lack of optimization behind multi-million dollar companies and e-commerce pages.
“Dick's Sporting Goods has practically the same website functionality and content strategy as REI.”
“This means they can be beaten!”
Chapter 9: Site Build-Out
This is the new paradigm of e-commerce search engine optimization.
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