Lou Storiale is one of the only search engine optimization professionals with a PMP Certification from the Project Management Institute, Scrum Certification, Microsoft SQL Server Administration Certification, and 20 years of dedication and hard work.
Lou has researched and applied search engine optimization techniques since 2001 including writing 10X content, customized mass email outreach, technical SEO, ad copy that produces revenue, usability studies, and information architecture.
Lou recently finished writing a book in June 2021 on natural language processing for E-commerce called Sizzle: An E-commerce Revolution.
This book teaches the reader how to compel searchers to click on your listing using function-driven content to display incentives, benefits, and social proof on thousands of pages AND SEARCH RESULTS in minutes, not days or weeks.
Sizzle will help guide professionals on how to implement this strategy quickly and easily.
Lou created a search engine optimization strategy from 2007-2013 that was responsible for taking 100% of his SEO clients to Google's first page and even had a contracted guarantee of first page results in 4-6 weeks after project completion or your money back. Lou was able to do this by conducting research, gap analysis, and executing Google's best practices. It worked every single time.
Resume: MS Word Format
Confirm Lou Storiale is certified on the Project Management Institute Website at PMI.org by entering: Lou Storiale | PMP | United States in the online form.
The PMP Certification is the only project management certification accepted by the U.S. Government for managing government projects.
The PMP Certification is to project management what the CPA is for accounting.
Lou specializes in website project management and search engine optimization with secondary skills in e-commerce writing, content management, usability, information architecture, and local paid search.
Recent Website & Marketing Projects:
Stop & Shop: A multi-billion dollar grocery store with hundreds of brick and mortar stores near New York. Lou conducted technical seo and consulting to Directors and Marketing Managers including site audits, on-page recommendations, site analytics using data studio, managed vendors, consulted with YEXT, usability heuristics, and created 4-phase seo project plan to ensure white-hat seo strategies were executed. Session increased by more than 150%, Visibility increased by 350%, Organic Search Revenue increased by more than 40%.
Food Lion: Food Lion has over 1,100 grocery store locations across the East Coast. Lou conducted SEO services, reporting, analytics, usability heuristic evaluations and site audits since July, 2020. Lou was also accountable for working with YEXT to ensure 1,110+ location data was updated daily, weekly, and monthly. Usability and weekly SEO content consultation was provided on e-commerce and local pages, which was crucial to management decisions during site migration to Prism e-commerce platform.
Martin's Foods: Lou Storiale conducted website seo audits, seo analytics, site audits, c-level reporting, and a 4-phase seo project to enhance the site's visiblity and organic search revenue. Site gained 1,500% visibility increase during phase 1. Organic revenue increased by 160% Y/Y
Giant Food Stores: A subsidiary of The Giant Company, Lou conducted monthly and quarterly reporting, and created a comprehensive seo strategy to improve organic search. Lou helped increase the visiblity by more than 610% and organic search revenue by more than 40% from 2020-2021.
Hannaford: Saved Hannaford more than $1.7M dollars after catastrophic site migration in August, 2019. Consulted with Oracle (vendor) to solve geo-location app error, which led most organic search revenue in company history. Wrote e-commerce content with internal linking and text decoration, title tags and meta descriptions to improve site visibility and ranking. Consulted with digital marketing management on organic search strategy, conducted technical SEO audits, became certified in BrightEdge, and much more.
OpticsPlanet: Lou Storiale conducted enterprise SEO, natural language processing, site audits, on-page optimization, 10x content writing, usability heuristic evaluations, seo training, and much more. Raised organic search revenue from $46M to $77M in two years. To date, they have made more than $100M more dollars from fixing penguin penalty, implementing function-driven content, and enacting white-hat organic strategies.
Campsaver: Managed the seo content migration while Campsaver moved from Magento to a custom e-commerce platform. Conducted seo statistical analysis, recommended content changes after migration to adhere to rigorous MAP pricing regulations and Google best practices.
PMO Directory: The best and most comprehensive project management office directory for architectural, marketing, construction, IT software and hardware, pharmaceutical and general management consulting project management. This directory was live for 1 year before being bought out after producing first page placement for nearly every city, state, and business category.
Bankruptcy Insurance Solutions : The first company to offer insurance for filers of chapter 13 bankruptcy providing protection against loss of work due to work-related injury, strikes or lay-offs. This website was built to allow our client to create a state-specific site within 5 minutes without the need for additional development time, programming, marketing or design.
Bader Company : The largest insurance company offering point-of-sale self-storage insurance, renters insurance, ATM insurance, and more.
We created a new and improved website design giving Bader Company the ability to expand their services offered to clients and new customers. This website achieved Google first page results in 6 weeks.
Westring Construction A construction company in Madison Wisconsin, We redesigned the website and gave it a professional look, a new logo and earned the trust of an excellent client.
This site achieved Google First Page Results in 3 weeks.
Eco-Handyman The most creative handyman and construction website in the United States. This site reached Google's first page in 3 weeks.
Chicago Public Library: the largest public library in the world, Lou Storiale managed the CPL content management system, updates, dynamic content, and served as Millennium Park digital collections project manager.
Professional Education Institute, one of the largest direct marketing companies in the United States, Lou worked as project manager, usability specialist, information architect, and advised the search engine optimization manager in order to launch this website within 9 weeks. This site acheived Google First Page Results in 3 weeks and tripled online sales in the first week after launch.
Association of Legal Administrators: Managed a department accountable for 5 websites in a multi-project environment including an Aqualogic Portal. Managed and participated in the overhaul of alanet.org, a 600+ page site in 8 weeks and launched 1 day early. Conducted extremely comprehensive usability study and created new user-friendly e-commerce registration forms for event registrations.
Annual Conference site visits increased by 156% among many other increases in website statistics.
Hudson Institute: This site won the Gold Award for excellent design and functionality by the American Association of Webmasters.
Lou Storiale served as project portfolio manager, information architect and usability specialist from 2001-2007. Lou performed all content management, search engine optimization, staff training, usability and information architecture. Managed the bookstore and merchant accounts including the creation of board reports and statistical analysis. Created and managed all internet marketing and email campaigns.
Heartland Institute: A nationally known and respected think tank and research organization, Lou Storiale conducted a comprehensive usability study for Heartland Institute. This usability study led the organization to a successful redesign of their website launched in 2008. User-testing, member questionnaires, staff questionnaire and heuristic evaluations were conducted including an overhaul of the internal search functionality.
Sagamore Institute: From 2003-2007, Storiale Consulting Group worked as the organization's project portfolio manager and conducted all website initiatives for Sagamore Institute including marketing contests, content management, usability, information architecture, content manager for Spanish translations, tracking applications, and knowledge management systems. In 2008, Lou Storiale conducted a comprehensive usability and heuristic evaluation that helped lead the organization to a new design in 2009.
Center on Economic Progress: This site has over 10,000 publications including articles, tax law updates, tips and more. Lou Storiale re-organized the entire navigation and revitatized the site with a new design using world-class usability and information architecture standards. This site was supposed to be temporary, lasting only nine months. The site remained for three additional years, however, the new navagation and information architecture is still being used today.
FASTEN: Faith and Services Technical Education Network: This website earned the Gold-Standard award for its functionality, content, usability and service by the American Association of Webmasters.
Lou Storiale managed this site from 2003-2006. As a consultant, Lou served as chief information architect on new content and usability specialist. Massive content uploading was involved for 18 months with 25% of the content translated into Spanish. Multiple web-based marketing campaigns were created including Google Adwords, government funded online contest (post Hurricane Katrina), mass email and newsletter campaigns.
Center on Faith in Communities: Lou Storiale conducted html programming, usability and information architecture, e-commerce management and content management from 2003-2006.
Lou Storiale was project manager and trainer for ask-the expert applications, content management system and tracking databases. In addition, Storiale served as Web site advisor to the Director, Amy Sherman, PhD. Lou Storiale also completed extensive search engine optimization for the Center on Faith in Communities in June, 2009.
Pharmaceutical Education and Research Institute (PERI, Inc): As Distance Education Manager and Webmaster, Lou created 4 online courses related to pharmaceutical testing and drug development marketed to top pharmaceutical companies. Lou conducted instructional design, programming, animation, subject matter expert recruitment, course administration, and learning management integration for 4 courses.
Lou spearheaded the redesign of PERI's website, content management of course information, and served on the marketing team for new logo development.
Lou Storiale has also assisted numerous start-up companies, individuals, and nonprofit organizations in developing and managing their websites and e-marketing strategies.