About Lou Storiale
A dynamic and results-driven entrepreneur whose dedication and commitment to his clients are unparalleled in the industry.
Lou has researched and applied search engine optimization techniques since 2001 and created a 20-point search engine optimization strategy that is responsible for taking 100% of his SEO clients to Google's first page. We are the only company in Chicago that guarantees results.
Resume: PDF Format | MS Word Format
PMO Directory A highly comprehensive project management office directory for architectural, marketing, construction, IT software and hardware, pharmaceutical and general management consulting project management. This site was taken down in 2014.
Bankruptcy Insurance Solutions (BIS13.com (archives)) The first company to offer insurance for filers of chapter 13 bankruptcy providing protection against loss of work due to work-related injury, strikes or lay-offs. This website was built to allow our client to create a state-specific site within 5 minutes without the need for additional development time, programming, marketing or design. This site was sunset due to regulatory restrictions.
Bader Company (baderco.com) The largest insurance company offering point-of-sale self-storage insurance, renters insurance, ATM insurance and more.
We created a new and improved website design giving Bader Company the ability to expand their services offered to clients and new customers. This website achieved Google first page results in 6 weeks.
Westring Construction (westringconstruction.com), a construction company in Madison Wisconsin, We redesigned the website and gave it a professional look, a new logo and earned the trust of an excellent client.
This site achieved Google First Page Results in 3 weeks. » Take a look at the OLD site
Eco-Handyman.com the most creative handyman and construction website in the United States. This site reached Google's first page in 3 weeks.
Chicago Public Library (chipublib.org), the largest public library in the world, Lou Storiale managed the CPL content management system (Serena Collage), made daily updates, created dynamic content, and served as Millennium Park digital collections project manager during the hiring freeze. There were more than a million pages on the site. The site was later migrated to WordPress around 2013.
Professional Education Institute (CarletonSheets.com), one of the largest direct marketing companies in the United States, Lou worked as project managers, usability specialist and information architect in order to launch this website within 9 weeks. This site acheived Google First Page Results in 3 weeks. » previous site design
All website metrics improved within 5 days of the website launch. Online sales tripled in the first week.
Association of Legal Administrators (alanet.org) Managed a department accountable for 5 websites in a multi-project environment including an Aqualogic Portal. Managed and participated in the overhaul of alanet.org, a 600+ page site in 8 weeks and launched 1 day early. Conducted extremely comprehensive usability study of alanet.org and created new user-friendly e-commerce registration forms for event registrations.
Annual Conference site visits increased by 156% among many other increases in website statistics.
Hudson Institute (hudson.org) – This site won the Gold Award for excellent design and functionality by the American Association of Webmasters.
Lou Storiale served as project portfolio manager, information architect and usability specialist from 2001-2007. We performed all content management, staff training, usability and information architecture. Managed the bookstore and merchant accounts including the creation of board reports and statistical analysis. Created and managed internet marketing, email campaigns, and search engine optimization.
Heartland Institute (heartland.org), a nationally known and respected think tank and research organization, Lou Storiale conducted a comprehensive usability study for Heartland Institute. This usability study led the organization to a successful redesign of their website launched in 2008. User-testing, member questionnaires, staff questionnaire and heuristic evaluations were conducted. See the old site
Sagamore Institute (sipr.org) - From 2003-2007, Storiale Consulting Group worked as the organization's project portfolio manager and conducted all website initiatives for Sagamore Institute including marketing contests, content management, usability, information architecture, content manager for Spanish translations, tracking applications, and knowledge management systems. In 2008, Lou Storiale conducted a comprehensive usability and heuristic evaluation that helped lead the organization to a new design in 2009.
Center on Economic Progress (tax-coalition.org) – This site has over 10,000 publications including articles, tax law updates, tips and more. Lou Storiale re-organized the entire navigation and revitatized the site with a new design using world-class usability and information architecture standards. This site was supposed to be temporary, lasting only nine months. The site remained for three additional years, however, the new navagation and information architecture is still being used today.
FASTEN: Faith and Services Technical Education Network – (fastennetwork.org) – This website earned the Gold-Standard award for its functionality, content, usability and service by the American Association of Webmasters.
Lou Storiale managed this site from 2003-2006. As a consultant, Lou served as chief information architect on new content and usability specialist. Massive content uploading was involved for 18 months with 25% of the content translated into Spanish. Multiple web-based marketing campaigns were created including Google Adwords, government funded online contest (post Hurricane Katrina), mass email and and newsletter campaigns.
Center on Faith in Communities (centeronfic.org) – Lou Storiale conducted html programming, usability and information architecture, e-commerce management and content management from 2003-2006.
Lou Storiale was project manager and trainer for ask-the expert applications, content management system and tracking databases. In addition, Storiale served as Web site advisor to the Director, Amy Sherman, PhD. Lou Storiale also completed extensive search engine optimization for the Center on Faith in Communities in June, 2009.
Pharmaceutical Education and Research Institute (PERI, Inc) (peri.org) – As Distance Education Manager and Webmaster, I created 3 online courses related to pharmaceutical and drug development marketed to top pharmaceutical companies. Conducted instructional design, all programming, subject matter expert recruitment, course administration, and learning management integration for these courses. Spearheaded the redesign of PERI's website, content management of course information, and served on the marketing team for new logo development.
Lou Storiale has also assisted numerous start-up companies, individuals and nonprofit organizations in developing and managing their websites and e-marketing strategies.