A Title Tags is the Ad Copy for Organic Listings
Title tags are the equivalent to a newspaper headline. A Title Tag is a 60 character explanation of the page that should compel them to click on the listing to see the page for themselves. It should include 1-3 words that capture the essence of what the page is about and what information can be received from it. Advanced Title tags should include the incentives and benefits of clicking on that result.
Well crafted Title Tags with incentives, benefits, and social proof can compel a person to click on your listing vs your competition's.
Title Tags are the Largest Type (Arial 18 Point Type on Google) on a SERPS (Search Engine Results Page). You can see the Title Tags appearing on any SERP after any Google Search is conducted. Without the Title Tag, a searcher would not be able to differentiate between two different pages of content.
Here is an example:
Now We Know This is a Kids Dentist Office and Where It is Located.
Title Tags are the words that help a searcher decide if the result is worth clicking. Advanced Title Tags help with keyword ranking, CTR (click-through rate) and revenue. Ranking is affected by the user-experience and behavior once they have clicked on a result. If a person stays on the page, Google assumes the page was congruent with the query. When it happens a lot, the page moves up in the ranking for that keyword phrase. When they bounce and then choose a different listing, the opposite occurs.
The Title tag MUST contain particular keyword phrases associated with the page content and the searcher's intent in order to convince the searcher, the page is worth their time. Exact keywords are not required for each page, Google does an outstanding job of associating multiple keyword phrases and synonyms to a page. The Hummingbird Algorithm changed "exact match phrases" to semantic index which is a fancy way of saying synonyms. Now the ability to understand content and context has gone far beyond that algorithm's capabilities.
Since 2012, the following words have meant the same thing:
Go ahead search "Chicago Bankruptcy Attorney" and look at the top 10 organic results. Google may show attorney or lawyer in the results. This means, you do not have to focus each page on one single word. The algorithms understand these terms are both equal.
The biggest constraint is the character limit. The 60-65 character constraint might be different now depending on when you read this. For example, between 2016-2019, Title Tags were a solid 55 characters. I know this because I counted them every single day when writing new content for a large e-commerce company.
Customize Title Tags as close to the current character limit as possible. This is the best way to ensure your Title Tags are compelling. Mobile and Desktop versions may differ, but do your best to ensure your Ad copy (Title Tags and Meta Descriptions) are as close to perfect as possible.
Use the appropriate keyword phrases including incentives, benefits, location, call to action, persona, activity, and more.
Remember to Create Title Tags in Conjunction with Meta Descriptions.
Create a narrative, a continuous story that includes information shown above. You may duplicate information or purposely leaving out information to hit key benefits, incentives and call-to-actions. Read the Ad copy from the searchers perspective.
Page Types can be used as an important source of information for searchers. Below are some page page-types that are used effectively with e-commerce sites.
Each of these page types should provide a unique set of results and address particular searcher intents. These page types will inform the type of information that should be presented in the ad copy.
Most E-commerce pages do not have half of these page types on their site.
Matching Long tail keyword phrases in title tags or on a page to ACTUAL keyword phrases used by searchers is still a smart strategy even though exact phrase match is not necessary. Also, forming page names in the form of a question works well for sure.
I have seen recent site changes where the entire navigation menu is filled with questions that searchers ask. If this applies to your business, test these out and tweak the content a bit to match the Title Tags."
An effective strategy to increase visibility, rank, CTR, transactions, and revenue is to do the following:
These strategies allow you to address most of the keyword phrases used by searchers and will compel them to click on your listing.
Learn about "long keyword phrase" by using tools such as Google Analytics Research Tool, Moz, SEMRush, Ahrefs, Majestic among many other SEO tools available. You can easily enter your competitors' sites and discover which word phrases are ranking.
This will allow you to find trends, like "for the money" as if someone is entering, best [category] for the money. If this trend occurs a lot in search queries or you find this type of result in search console, use it in your ad copy or page content.
Long Tail Phrases usually do not require dozens of backlinks since the online competition is likely lower for that phrase. This type of targeting still works in and likely will until at least 2025.
Sub Services | Sub Categories | Adding Gender | Include Personas | Add Activities
Architecture of an Optimized Accounting Business
https://www.ratafia.com/
Architecture of an Optimized Dentist Office
https://atlantadentalcenter.com/
Yes! Searchers have begun asking questions especially while using voice search through talk-to-text and using features like Google's Siri and Amazon's Alexa.
Don't be shy about having a question in your title tag with the intention of providing a useful answer or solution. This method works well, but should be tested to see if it works well for your business.
Who is the best hair stylist for Brides and Weddings?
Keyword phrase + Benefit OR Call To Action: This is a better ad copy strategy than most billion dollar e-commerce stores use on a daily basis. Most stores I have checked simply use the following:
For the most part, using page templates and formulas will more than cover a short tail keyword phrase. Simply adding [geo-location] + [service] or [geo-location] + [product] will work
There are a few other items that matter, but you won't find an SEO that would complain about the simplicity of that statement (and SEOs love to complain).
✳ Do You See Title Tags This Compelling When You Search on Google, Bing, or Yahoo?
Possible Title Tags Using The Formula Above
There are many value propositions that can be used for any small business, non-profit, or e-commerce business. Add your values and how your company stands out from the competition. Here are a few that are used with great success. Add your value propositions to compel searchers to choose your business.
Call To Action + Keyword Phrase + Incentive Shop Women's Pants Suits Up to 32% Off
Call To Action + Keyword Phrase + Variant + Incentive Shop Women's Black Pant Suits Up to 32% Off
Call To Action + Benefit + Keyword Phrase + Variant + Incentive
Buy & Save on Women's Red Pants Suits Up to 32% Off
Buy & Save on Women's Green Pants Suits Up to 18% Off
Call To Action + Keyword Phrase + Incentive Shop Women's Pants Suits Up to 32% Off
Call To Action + Keyword Phrase + Variant + Incentive Shop Women's Black Pant Suits Up to 32% Off
Call To Action + Benefit + Keyword Phrase + Variant + Incentive Buy & Save on Women's Red Pants Suits Up to 32% Off
Call To Action + Geo Location + Product or Service + Time Constraint + Incentive Call Chicago Plumbing Services Today - Free Consultation Call Chicago Plumbing Services Today - Free Consultation & 10% Off
Sub Category + Geo Location + Incentive or Benefit Emergency Flood Repair in Lincoln Square - Free Consultation Emergency Flood Repair in Lincoln Square - Call 24 Hours
Benefit + Incentive + Service + Time Constraint + Call To Action Save Up To 30% on Boys Haircuts Today (312) 555-1212
Benefit + Incentive + Service + Geo Location Save Up To 30% on Manicures in Lincoln Square 60614
Service + Geo Location + Incentive + Time Constraint Manicure/Pedicure in Lincoln Square Save Up to 30% Today
These are just a few ways to improve your Ad Copy via Title Tags.
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