Lou Storiale

Lou Storiale, PMP

Website Project Management & SEO

 Committed and Motivated Website Project Manager and Marketing Strategist that utilizes industry best practices to increase gross revenue, margins and profits for motivated companies.

ClickHail.com | Linkedin Profile

 My Expertise     My Resume 

17 years of experience managing website and marketing projects including large site redesigns, content management and world class search engine optimization. I love it!


Graduate IT Project Mgt. Multiple Classes - 4.0 GPA

Depaul University, IL 2008-2010

PMP Certification in Project Management

Project Management Institute, IL 2009

6-Day Usability Course w/ Jacob Neilsen

Nielsen Norman Group, Chicago, IL.2009

Scrum Certification in Agile Project Mgt.

Danube Technology, Washington D.C. 2008

Certification in SQL Server Administration

TekSystems, IN 2002 - 2003


New Horizons, Washington D.C. 2000-2001

Certification in Coldfusion

USDA, Washington D.C. 2000

B.A in Graphic Arts Management

Ball State University, IN 1989 - 1994

Awards & Competitions

Website Award (Hudson Institute)

Nonprofit Organization, Winner 2006


Nonprofit Organization, Winner 2006


Project Management Institute

Certified Member 2009 - Present

Toastmasters International

Membership 2016 - 2017

American Marketing Association

Member 2005 - 2007

American Management Association

Member 2004 - 2006

Ecommerce SEO

Ecentria, Inc / OpticsPlanet.com 03 2015 - Present

38th Largest Ecommerce Company in the U.S. that includes 15 websites, 800,000 pages, 450 categories and 4,000 brands sold online. Helped increase organic search revenue by 45% over 2 years. Trained over 80 programmers, content writers, merchandisers and marketing professionals in basic and advanced SEO. Please see resume or call for detailed information.

Website Project Manager

ClickHail/Storiale Consulting2003 - 2014

Over 60 website & marketing projects for small and medium private companies, nonprofit and association institutions including world-class search engine optimization.

Website Manager

Association of Legal Administrators2007 - 2008

ALAnet.org is a $10 Million dollar association law firm management. Led team of 3 professionals in the site overhaul, Aqualogic portal management, usability and architecture of a very busy website department.

Website Project Manager

Hudson Institute 2001 - 2003

Enterprise-level project management and re-branding of 15 websites + e-commerce integration.

Online Education Mgr & Webmaster

PERI, Inc 1999 - 2001

Managed the distance education department and created 4 online courses including instructional design, interactivity, programming and administration.

Military Service

Specialist / Teamleader

3rd U.S. Infantry, The Old Guard 1997 - 2000

"Official Ceremonial Unit & Escort to the President"

  • 1 Good Conduct Medal
  • 1 Army Commendation Medal
  • 2 Army Achievement Medals
  • 2 Certificates of Achievements

Industry Skills

Website Project Management

Management & Leadership



PM Software

Website Development

Design Leadership

Usability Testing & Design

Information Architecture

Search Engine Optimization


Technical SEO

Writing for the Web

Search Console

Google Analytics




SEO Data Analytics

SEO Training & Development


Local PPC

Google Adwords

Technical Skills



Content Management Systems

MYSQL & SQL Server

Instructional Design

Screen Casting


E-centria (OpticsPlanet.com)

e-commerce seo work

E-commerce Search Engine Optimization ($45M/yr)

E-centria (Microsites)

e-commerce seo work

SEO Analytics & Site Optimization

- Site analysis
- On-page optimization
- Team-oriented site development

Enterprise Search Engine Optimization using advanced templates, function-oriented spinner templates and meta tag best practices

e-commerce seo

Artists Craftsman

Conducted 50 hours of search engine optimization focusing on local search for 18 locations. First page rankings within 3 weeks.

counseling site seo

Symmetry Counseling

Website Structure, Content Development and Search Engine Optimization


Comprehensive Search Engine Optimization Audit

seo audit

- E-commerce
- Search Engine Optimization
- Site Audit

Outdoors Sports E-commerce Store ($8M)

chicago fashion site seo

Alice Padrul

SEO and Website Development


Preventive Cardiovascular Nurses Association

nonprofit project management

- Web Project Management
- SSO (Single Sign-On) - AMS Integration
- Content Consulting

Healthcare Nonprofit ($3.3 Million)

association project management

National Community Pharmacists Association

Website Project Management/Sitefinity

hudson institute

Hudson Institute

Website Project Management, Usability, Info Architecture, SEO, Content Management and More!

Heartland Institute

Managed several websites, content management & information architecture, language translation, website programming.

heartland institute


Chicago Public Library

The largest library in the world.

website management for chicago public library

- Website Management
- Content Management
- Programming HTML & CSS

Geringer Global Travel

Travel agent specializing in India travel vacations

full service seo for travel site

- Project Management
- Search Engine Optimization
- HTML Mark-Up, CSS
- Content Development


map of business

Personal Information

 4610 N. Sacramento Ave.
Chicago Illinois, 60625

Contact Me

Phone 312.975.9345

Email lou@storiale.com

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