30 years of working experience and 17 years in technology working with private, non-profit and government institutions including large e-commerce companies and I love it. 14+ years of website project management, 12 years of search engine optimization including large e-commerce companies, 4 years of successful pay-per-click campaigns for local small businesses and more!
I take pride in implementing successful marketing tactics especially between 2008-2010 when I saved several small businesses from bankruptcy.
I have enjoyed giving over 200 client presentations and training sessions including developing international online training courses from 1999-2001. These courses have been accredited by CME (Continuing Medical Education), VNA (Virginia Nurses Association) and ACPE (Accreditation Council for Pharmacy Education) (8-16 contact hours).
I love my work and I enjoy working with great people committed to constant and never-ending improvement.
If you want to know how I think: Here is a short list of technical, presentation, management and leadership books I have read, among others.
E-Centria: OpticsPlanet.com | Campsaver.com | DVOR.com | OpticsForYou.com
Tactical-Store.com | + 7 More Microsites
E-centria is ranked as a top 50 e-commerce company in the nation and 138th world-wide totaling $220 million in sales in 2016. I have worked as the sole full-time Organic Search Analyst for E-Centria since 2015.
Trained 60+ internal staff on SEO basics to improve content creation, programming and site optimization. I also created multiple SEO screen casting courses using Camtasia totaling 2.5 hours of training for content writers, programmers, project managers, merchandising and marketing staff.
I regularly created detailed SEO analysis of top competitors, wrote multiple 10Xs how-to articles, detailed site analysis, presentations to management and staff and well as daily SEO improvements using advanced programming and spinners using website functions on multiple sites.
Storiale Consulting Group
World Class Website Project Management and Search Engine Optimization
I managed over 40 website and marketing projects from 2003-2014. My list of clients include large direct marketing companies, private businesses, large nonprofit organizations and government websites.
Nonprofit Organizations & Associations
Website project management, information architecture and usability as it relates to marketing and design of new or redesigned websites. Migrations to Telerik's Sitefinity using SSO (single sign-on) technology with Sitefinity CMS, netFORUM, iMIS, Member Suite and Higher Logic
Private Companies and Small Businesses
Website Manager for The Association of Legal Administrators
Project Manager of website design and infrastructure overhaul of a 600 page site from HTML to .NET including comprehensive usability testing, heuristic evaluations and member surveys.
Planned and executed the overhaul of Regional Conference & ALA's Premier Annual Conference registration which decreased abandonment rate by over 80% and cut the registration time from over an hour to less than 10 min. We integrated e-commerce payment with ALA's custom accounting system to reduce manual errors and eliminate manual entry of registrant information.
Project Manager of an enterprise-level website overhaul that included the Hudson Institute's main site along with 14 policy center sites.
I managed external vendors in design, information architecture of a large site overhaul including 10,000 pages, integrated e-commerce bookstore, donor membership section and quarterly online magazine (American Outlook). This was all being managed while conducting search engine optimization prior to launch of the site. I created the entire vision and architecture of the content management system that was used for 12 years based on staff, scholar, visitor interviews and surveys.
Specialist Team Leader
The 3rd United States Infantry Regiment is the oldest regiment of the United States Army.
The 3rd Infantry Regiment's mission is to conduct memorial affairs, ceremonies and special events to represent the U.S. Army to America and the World.
Personally conducted over 850 missions in and around the Washington D.C. area. Trained and managed team of 6 soldiers to perform military duties, conduct reports and daily inspections including monthly and quarterly counseling sessions.* Maintained Secret Clearance from 1998-1999.
AWARDS & DECORATIONS
Over the past 14 years, I have found and hand-picked 3 designers and 2 programmers that help with the design and development of some of my client sites. 100% of my team is located locally within the United States (Illinois, Missouri, and Arizona).